Ben Copland.
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Unibet.

Advertising, Print

Advertising | Print

For Unibet's 2014 World Cup print campaign, we developed a strategy that would speak to a certain audience; the “informed strategic bettor”.

By using the combination of historic World Cup football games and turning that into data, we were able to visualise this with traditional football props from the beautiful game. This led to an successful summer campaign that certainly stood out next to its “laddie” competitors.

Role: Lead Designer and Art Director

Unibet.

Unibet.

Advertising | Print

For Unibet's 2014 World Cup print campaign, we developed a strategy that would speak to a certain audience; the “informed strategic bettor”.

By using the combination of historic World Cup football games and turning that into data, we were able to visualise this with traditional football props from the beautiful game. This led to an successful summer campaign that certainly stood out next to its “laddie” competitors.

Role: Lead Designer and Art Director

 

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V1-UniBet-World-Cup-Advert-SM-CARD-232x300-2014-06-06.png
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