Branding | Marketing | Website
SuperCarers connect the best carers for the elderly and those that need special assistance with their day to day living. The company had successfully grown within their first couple of years but now needed a complete re-brand and new website to help convey their business proposition.
This involved everything from the logo, colour palette, typography, iconography, photography, illustration, graphics system and TOV all being re-assessed, across all their touch points.
Combining an illustrative art direction with the graphic system ‘circle of care’ really helped establish the new brand identity. Daily tasks of the carers were brought to life by talented illustrator/animator Coline Brun-Naujalis. As well as this, a brand guidelines book was created to help all future social, press and website content to stay on brand.
In conclusion, the second round of seed funding was successfully completed off the back of this and helped position SuperCarers as the leaders within the UK market.
Role: Lead Designer, Art Director