Stand Up To Cancer.
Advertising | Print | Social
Stand Up To Cancer, a sister charity of Cancer Research UK needed help in two areas; to increase public awareness, and to raise funds for clinical trials and cancer treatments.
To stand out from the existing pink and blue CRUK charities, we focussed on utilising SU2C's celebrity catalogue and elevating their signature orange. This created a strong identity for SU2C, bringing a sense of fun and rebellious attitude. The campaign was displayed through digital and print touch points up and down the country.
Role: Lead Designer and Art Director