Branding | Iconography | Packaging | Print
To help push brand narrative for Jose Cuervo, we launched a global trade competition called ‘The Dons of Tequila’. Putting the world’s best bartenders against each other to discover who is the best cocktail maker.
A website, digital advertising and social media were produced for their online trade audience. As well as, three films from three directors, celebrating the three Dons of Tequila. To support all of this, we also created press trade ads and twenty handmade trade boxes to champion the heritage of the brand, and at the same time excite and inform trade audiences about the campaign.
To maintain global consistency, a 20+ page campaign guideline was also produced for overseas agencies to consult, providing guidance on how to implement the campaign to their local audiences.
Role: Lead Designer and Art Director